Too often, people view products as dollar signs first, and products second. Yes, price is a factor when making any purchase, but I don’t think that Microsoft is going to move the needle much by releasing this product. Yes, with it’s similar size, build, and price tag, it absolutely is a direct competitor to the iPad, but I don’t see how this solves problems for real people. At least, not in a way that a multitude of other Windows machines are already doing. I see 2 major problems with the Surface Go.
The Microsoft Surface Go never seemed to be an “iPad Killer” to me. It always seemed to be a way for Microsoft to try to compete with Apple and the iPad. Honestly I can’t see many people comparing these two devices evenly, and Matt goes into detail on both software and hardware on this in his post.
My biggest takeaway with Microsoft doing this at all is that they continue to play around with their devices to try and make things for all kind of consumers. Which is a good thing in the long run, but the Microsoft Surface Go seems to be a swing and a miss if I ever saw one.